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ilu (ill-ooo)

Estonian for Beauty, Loveliness, Fairness

July Earring of the Month

Listen, we get it...Mondays are hard. That is why we are introducing a little magic to the first Monday of each month.

On the first Monday of each month we will be launching a special Earring of the Month. The first 24 hours this earring will be DISCOUNTED! After 24 hours the earring will still be available. But don’t hesitate! After 24 hours the price will go up and once they sell out, and they’re sure to sell out, they won’t be restocked.

Join our email to get access to the VIP pricing!


  • Monday Magic price: $25
  • VIP Monday Magic price: $18
  • Retail Price on 7/2: $30


When life is busy you need jewelry that you can depend on!... 


All earrings are hypoallergenic, water and tarnish resistant. They are made to... 

Welcome to ilu!

We are Katie and Molly, sisters turned business partners and the owners of ilu Boutique.

We started this business 5 years ago to stay connected and to keep our relationship thriving. ilu was developed around our parents kitchen table and nurtured during late night office hours, after our full time jobs and while juggling babies and major life changes.

There is a lot about life that is busy, hard and constantly changing but we find joy in the smaller moments, in connecting with each other, and with always being prepared for what life throws our way. Whether you're driving car pool, traveling across the world or enjoying a night out with your besties, ilu will always have your back. Just like it has for us!

ilu has provided us an opportunity to spend time together as sisters, business partners, and friends. While putting together your orders we have laughed together, cried together, and shared our hopes and dreams with one another. We want ilu to be for you what it is for us-something you can always count on.


Katie & Molly

Learn more about us