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ilu (ill-ooo)

Estonian for Beauty, Loveliness, Fairness

Listen, we get it...Mondays are hard. That is why we are introducing a little magic to the first Monday of each month.

On the first Monday of each month we will be launching a special Earring of the Month. The first 24 hours this earring will be DISCOUNTED! After 24 hours the earring will still be available. But don’t hesitate! After 24 hours the price will go up and once they sell out, and they’re sure to sell out, they won’t be restocked.

Join our email to get access to the VIP pricing!

LAUNCHING March 4th:

  • Monday Magic price: $18
  • VIP Monday Magic price: $15
  • Retail Price on 3/5: $20

March Earring of the Month



New Arrivals

Look good and feel confident in our new arrivals without breaking the... 


Last chance to shop our best selling pieces.  Restocks are unlikely and... 


Each month we highlight our monthly best selling pieces. Listen-we get why... 

Welcome to ilu!

A women-owned business run by sisters, turned business partners who are on a mission to find high quality jewelry that won't make you break the bank!

Learn more about our story